UDEMY BUSINESS

FACTS AT A GLANCE

7456
Active users
5597
Requested courses
81%
Engagement rate
91%
Adoption rate

WHAT WE LEARNED 

86.8%
Technology
skills
8.3%
Business
skills
4.9%
Personal
development skills

SOFTSERVE ADOPTION RATE

In the second year, SoftServe's adoption percentage consistently surpasses benchmarks within the Technology industry. Adopters: represents users that have watched their first lecture, after having joined and enrolled in a course 

Adopters of Seats Sold

SOFTSERVE BENCHMARKING: POPULAR SKILLS

Top 10 business skills at SoftServe

Top 10 technology skills at SoftServe

THE SPARKS OF SKILLS CHALLENGE

The Challenge, inspired by an Advent calendar concept, involves unlocking a new learning spark from a different knowledge area each day. This year, we've consolidated everything into one challenge path, featuring 15 learning sparks, corresponding to the days in the challenge.

200
Learners
38
Finalists
3
Winners

LEARN & WIN DESIGN MARATHON FOR EXPERIENCE DESIGNERS 

The initiative organized by TechSchool effectively emphasized expert-recommended learning materials, developed professional competencies through Udemy Business, and doubled engagement on the platform of Experience Designers.

46
Learners
5082
Minutes watched
42
Completed courses

CHATTY LEARNERS

A dynamic learning community focuses on diverse topics in related streams, offering a blended learning experience through sprints, challenges, social techniques, in-group cooperation, and interactive learning for the targeted audience.

SOFT SKILLs STREAM

Chatty Learners is the latest brainchild in SoftServe University's learning portfolio based on Udemy Business solutions, which offers a unique blend of social learning, group collaboration, and interactive courses. It covers various topics to cater to a diverse range of learners. The goal of Soft Skills stream is to raise awareness about the importance of soft skills and bring together individuals passionate about self-development. 

1
Group
30
Participants
100
NPS

HARD SKILLS STREAM

This stream has achieved a 150% engagement rate, attracting 30 associates on waitlists, which is impressive for the sessions on technical topics. Notably, the program has saved $1250 in costs across five groups compared to traditional instructor-led training on the same issues.

5
Groups
39
Participants
76
NPS

ENGLISH STREAM

This stream helped to increase the engagement in the courses covered within the initiative by 288%. On average, the courses completion rate almost doubled after the initiative (taking into account only the courses covered within the chatty learners community).

11
Groups
470
Participants
92
NPS

UDEMY BUSINESS
2023 NEW FEATURES

LEARNER ENGAGEMENT AND RETENTION ENHANCEMENT

  1. Users' occupation goals and skills interests for a personalized experience and targeted recommendations were gathered
  2. Third-party badging courses are introduced to aid learners in discovering certification preparation courses.

  3. A new skill benchmark feature for comparing organization-specific skills against industry averages was integrated.

  4. Learning habits with learning streaks that encourage learners to achieve goals were introduced.

  5. Practice resources with additional assessments, quizzes, and practice tests on the Udemy Business native app were expanded.

LEARNING EXPERIENCE ENHANCEMENT

Improving accessibility for all employees

  1. Scheduled learning reminders for learners and admins, customizable in frequency, duration, and time, with calendar integration.
  2. Enhanced audio quality in all transcriptions.
  3. Added captions to courses in French, Italian, German, and Japanese.
  4. Introduced new language subtitles (Arabic, Japanese, Turkish, Dutch, Vietnamese, Mandarin, Thai) for key English courses.
  5. Transcribed 250 courses with 508-compliant captions spanning diverse topics.

IMPROVED ACCOUNT MANAGEMENT

Saving valuable time and improving learner engagement

  • Streamlined invitations for learners at scale during account sign-up.
  • Admins can now send localized invitations for an enhanced learner experience.
  • Boosted learner engagement with reactivation notifications.
  • Introduced course retirement alerts with alternative course recommendations.
  • Enabled seamless learning within the workflow through learning path APIs and course APIs.